The Tuper tubular piles with quick connection represent an innovative concept, with joints that eliminate the need for welding. This system streamlines the piling phase of construction projects, bringing cost savings, faster timelines, and reduced risks. To promote this innovation to the construction industry, developed by Tuper in partnership with the University of São Paulo (USP) through the Polytechnic School (Poli) and the São Carlos School of Engineering (EESC), it was natural to leverage technological resources. Based on this principle, the idea of applying Augmented Reality (AR) to dynamically showcase the product emerged.
The idea of an app was born with the intention of bringing Augmented Reality to demonstrate the operation of quick connection piles, explaining the product concept, features, and practical applications to customers. With Augmented Reality, it becomes possible to transport the conditions of the construction site to the designer’s office or to the sales team, explaining the product’s advantages with animated images as realistically as possible, in a perfect environment with movement and sound, creating a complete sensory experience.
According to Fabio Weihermann, Tuper’s engineering manager, quick connection in piles is a significant innovation in the construction industry. “Those who use steel in foundations were accustomed to the welding system. The quick connection system developed by Tuper brings a completely new concept with many benefits. Certainly, the use of the app helps in understanding the system and illustrates the benefits and ease of use very effectively,” he states.
Fabio mentions that since the launch of tubular piles with quick connection in São Paulo during the Concrete Show in 2019, the impact of the product has been evident, mainly due to the ease of installation. Interest in the product has been steadily growing, and the market expansion prospects are very promising.
“The Tuper tubular piles with quick connection represent an innovative concept, with joints that eliminate the need for welding. This system streamlines the piling phase of construction projects, bringing cost savings, faster timelines, and reduced risks. To promote this innovation to the construction industry, developed by Tuper in partnership with the University of São Paulo (USP) through the Polytechnic School (Poli) and the São Carlos School of Engineering (EESC), it was natural to leverage technological resources. Based on this principle, the idea of applying Augmented Reality (AR) to dynamically showcase the product emerged.
The idea of an app was born with the intention of bringing Augmented Reality to demonstrate the operation of quick connection piles, explaining the product concept, features, and practical applications to customers. With Augmented Reality, it becomes possible to transport the conditions of the construction site to the designer’s office or to the sales team, explaining the product’s advantages with animated images as realistically as possible, in a perfect environment with movement and sound, creating a complete sensory experience.
According to Fabio Weihermann, Tuper’s engineering manager, quick connection in piles is a significant innovation in the construction industry. “Those who use steel in foundations were accustomed to the welding system. The quick connection system developed by Tuper brings a completely new concept with many benefits. Certainly, the use of the app helps in understanding the system and illustrates the benefits and ease of use very effectively,” he states.
Fabio mentions that since the launch of tubular piles with quick connection in São Paulo during the Concrete Show in 2019, the impact of the product has been evident, mainly due to the ease of installation. Interest in the product has been steadily growing, and the market expansion prospects are very promising.
Technology to Engage Users in the Usage Experience
For Mariane Bachel Kellner, marketing supervisor at Tuper, the app aims to provide a differentiated and accessible experience, not only to customers but also to those interested in the foundation area of the construction industry. “In the app, users can experience the quick connection tubular pile system and observe the practical details of each component, check information such as available diameters and thicknesses in the market, and the main product advantages. They can also download the technical manual. It’s also possible to enable the X-ray option to view the system’s fittings and simulate pile driving in real time, allowing users to experience the product’s performance in the environment,” explains Mariane.
The market’s response has been very positive, and the impact generated by the app is increasingly arousing interest in using this innovative resource in the construction industry.
To learn more about steel tubular piles with quick connection, read the article explaining the technical details and access the Downloads section of this website to view the product manual.
The Tuper Piles app is available for free download on Android and iOS platforms. It can also be accessed via the QR code below.”
About Tuper
With over 50 years of experience, Tuper is one of the largest steel processors in Brazil. The company keeps pace with market evolution, offering a wide range of products that meet the most demanding national and international standards. The product portfolio includes solutions for various sectors, including industrial, automotive, construction, agribusiness, oil and gas, among others.
In the construction industry, the company provides tubular piles for fast connection foundations, metallic structural profiles, metal roofing systems, black and galvanized carbon steel pipes for structural and conduit applications, ribbed composite slabs, scaffolding, props, paneling, and slitters.
Learn more about Tuper.
